Famously, the elevator or interview pitch is that big chance you get to sell yourself in just one or two minutes.
Thinking about how to deliver your message in an effective way that goes straight to the heart of the matter can be a very useful and rewarding exercise. Whether you’re going for a job interview, or a client pitch, or just telling people what you do. This can be of great value to you. Here are a few principles to keep in mind.
SIMPLICITY
In my experience too many pitches get bogged down in overly complicated language. There have been times when entrepreneurs pitched to me and I had to stop them after a while because what they were saying wasn’t making any real sense though I always try in giving people the benefit of doubt and a chance to show what they can do. Therefore I tell them to cut out the unnecessary jargon and tell me things in a business-like yet simple way. You want to sound professional but there are ways to do this without boring people. Present you pitch to the receiver so they easily can remember you and your main attributes.
DO YOUR RESEARCH
Keeping it simple should not be an excuse for not doing your research. Even if your elevator pitch is supposed to be short and snappy, you don’t want to get caught out afterwards with a question you don’t know the answer to. Be prepared and know who you are pitching to. As well as ensuring you are ready for any questions you may be asked afterwards, this means you can tailor your pitch to suit the audience.
SELL WITH SUBTLETY
Remember that whilst an elevator pitch is a tool to sell your best aspects, it should not be over the top. All you want to do is generate enough interest to pique their interest. Explain the essence of your background and then subtlety highlight your uniqueness. This is basically your hook that will make or break the success of your elevator pitch. Some people don’t really think about the concept of an elevator pitch until the opportunity comes along. But if you can set aside half an hour at some point and just think about what you would include in your elevator pitch, it can have huge benefits. If nothing else, it will allow you to take a step away and think about what sets you apart from the the other candidates, and what sort of image you want to project.
